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How an entertainment event company manages their events
Things were a mess before entertainment system. The database of users was on one computer, held in access. The Web site sign up function was handled by a vendor. The direct-call sign ups were handled by the company itself. The attendees were held in a spreadsheet.
Everything was fragmented. If you needed to contact a client and didn't have the laptop with the client database, you were out of luck. If you needed to print attendee's card and didn't have the event spreadsheet, you were out of luck. The Web signup vendor was taking 20% of the revenue as a commission. All and all it was a bad situation.
Enter Entertainment System.
Step one: put the contacts into Entertainment System. Now everyone in the company has access to the clients.
Step two: put in the upcoming events and the products that will be offered.
Step three: integrate a comprehensive sign up function with the web site.
Step four: send a blast to all your customers.
Soon the events were filling up with attendees. As they signed up, they paid. They had to. The system billed their credit card right on the site, before allowing them into the event.
In the system itself, things had never been so clear. We knew exactly what events were coming up, how many people had signed up, who they were, and how much they paid. For the fist time we were able to run our events with complete control. All detailed information regarding the event was accessible to everyone in our company. We found that we could easily run dozens of events each year, with very few people, and do an excellent job with each one.
Thank you Entertainment System. Our lives have never been easier. |
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